When it comes to web marketing, many of you may know that it is hard to tell what works and doesn't work. We may be able to see the number of hits per day we are receiving on our web site, but if you have multiple advertising campaigns at work, it is difficult to track the response from so many different areas.
A new service www.filtrbox.com aims to fix that problem. It tracks your brand and its reputation, your sales prospects, and even the competition. This is a great way to manage your viral marketing campaign and track the effectiveness very easily. I was also suprised to see that it only costs $10.00 per month.
As a user of Google adwords, I love the ease of their system, and the multiple pages of information available for each website that signs up. But, it can not track your competition and investments as filtrbox.com claims to do. Those are different search methods.
For PR response and campaign management, this tool is a gem! It states on their website the things it can manage for you...
1) Tracks your brand & its reputation (good or bad- we need to know!)
2) Tracks your sales (where it's coming from)
3) Tracks the Competition (So you can stay one step ahead, and don't get left behind)
4) Tracks your Investments. (See what the public opinion is and track how it relates to the market's profit and loss!)
As long as you have this kind of control over your marketing campaigns, and you use the intelligent data that the system gives you, you can make a serious impact in your viral marketing.
When you receive your data from the system, be sure to let this infomation help you do a better job in marketing your company. See if you can spot your mistakes (too much money spent in one area with no ROI) and use your competition's data to help you find a niche or un-tapped area.
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